[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.theitem.cz\/jak-zvysit-navstevnost-sve-webove-stranky\/#Article","mainEntityOfPage":"https:\/\/www.theitem.cz\/jak-zvysit-navstevnost-sve-webove-stranky\/","headline":"Jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost sv\u00e9 webov\u00e9 str\u00e1nky","name":"Jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost sv\u00e9 webov\u00e9 str\u00e1nky","description":"Dnes je ji\u017e standardem, \u017ee ka\u017ed\u00e1 firma m\u00e1 vlastn\u00ed internetovou str\u00e1nku. S\u00a0jej\u00ed pomoc\u00ed se pak sna\u017e\u00ed p\u0159il\u00e1kat v\u00edce z\u00e1kazn\u00edk\u016f a tak\u00e9 si udr\u017eet ty st\u00e1vaj\u00edc\u00ed. Je toti\u017e pravdou, \u017ee dnes v\u011bt\u0161ina lid\u00ed vyhled\u00e1v\u00e1 informace pr\u00e1v\u011b na internetu. A firma, kter\u00e1 zde nen\u00ed, jako by t\u00e9m\u011b\u0159 neexistovala. \u00a0 Ov\u0161em pouze m\u00edt web ani zdaleka nesta\u010d\u00ed. Aby […]","datePublished":"2022-03-22","dateModified":"2023-05-03","author":{"@type":"Person","@id":"https:\/\/www.theitem.cz\/author\/#Person","name":"","url":"https:\/\/www.theitem.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a231d13c7dfc9c75f2343f864438f5ab9c0bfebd1aa37dfd3bb16118c04f838c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a231d13c7dfc9c75f2343f864438f5ab9c0bfebd1aa37dfd3bb16118c04f838c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"theitem.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.theitem.cz\/wp-content\/uploads\/internet4_3.jpg","url":"https:\/\/www.theitem.cz\/wp-content\/uploads\/internet4_3.jpg","height":0,"width":0},"url":"https:\/\/www.theitem.cz\/jak-zvysit-navstevnost-sve-webove-stranky\/","about":["Www"],"wordCount":423,"articleBody":"Dnes je ji\u017e standardem, \u017ee ka\u017ed\u00e1 firma m\u00e1 vlastn\u00ed internetovou str\u00e1nku. S\u00a0jej\u00ed pomoc\u00ed se pak sna\u017e\u00ed p\u0159il\u00e1kat v\u00edce z\u00e1kazn\u00edk\u016f a tak\u00e9 si udr\u017eet ty st\u00e1vaj\u00edc\u00ed. Je toti\u017e pravdou, \u017ee dnes v\u011bt\u0161ina lid\u00ed vyhled\u00e1v\u00e1 informace pr\u00e1v\u011b na internetu. A firma, kter\u00e1 zde nen\u00ed, jako by t\u00e9m\u011b\u0159 neexistovala.\u00a0Ov\u0161em pouze m\u00edt web ani zdaleka nesta\u010d\u00ed. Aby byl \u00fasp\u011b\u0161n\u00fd, je tak\u00e9 pot\u0159eba, aby byl nav\u0161t\u011bvovan\u00fd. A \u010d\u00edm v\u00edce, t\u00edm l\u00e9pe. Toho v\u0161ak nen\u00ed snadn\u00e9 v\u00a0z\u00e1plav\u011b milion\u016f webov\u00fdch str\u00e1nek, kter\u00e9 existuj\u00ed i jen v\u00a0\u010desk\u00e9m jazyce, dos\u00e1hnout. Je tedy jasn\u00e9, \u017ee je nutn\u00e9 n\u00e1\u0161 web co nejv\u00edce zviditelnit. Ale jak?\u00a0\u00a0Tou zdaleka nejb\u011b\u017en\u011bj\u0161\u00ed a neju\u017e\u00edvan\u011bj\u0161\u00ed mo\u017enost\u00ed je zaplatit si um\u00edst\u011bn\u00ed reklamy na n\u011bkter\u00e9 z\u00a0velmi nav\u0161t\u011bvovan\u00fdch str\u00e1nek, jako jsou t\u0159eba Google, Seznam \u010di Facebook. \u010c\u00edm v\u00edce lid\u00ed ji toti\u017e uvid\u00ed, t\u00edm vy\u0161\u0161\u00ed je pravd\u011bpodobnost, \u017ee na ni n\u011bkter\u00fd z\u00a0nich klikne a n\u00e1\u0161 web nav\u0161t\u00edv\u00ed. Pak u\u017e je jen na n\u00e1s, abychom jej p\u0159im\u011bli z\u016fstat.\u00a0Tato metoda je obvykle pou\u017e\u00edv\u00e1na velk\u00fdmi firmami, \u010dasto s\u00a0mezin\u00e1rodn\u00edm dosahem. Mal\u00e9 a st\u0159edn\u00ed podniky jdou obvykle jinou cestou. D\u016fvodem je samoz\u0159ejm\u011b cena \u2013 um\u00edst\u011bn\u00ed reklamy na t\u011bchto presti\u017en\u00edch webech toti\u017e nen\u00ed nijak levn\u00e9.\u00a0\u00a0Proto pou\u017e\u00edvaj\u00ed sp\u00ed\u0161e metodu SEO, tedy Search Engine Optimalization, \u010desky optimalizace webu pro vyhled\u00e1va\u010de. Jednodu\u0161e \u0159e\u010deno jedn\u00e1 se o \u00fapravu webu takov\u00fdm zp\u016fsobem, aby jej p\u0159i zad\u00e1n\u00ed ur\u010dit\u00e9ho slova \u010di fr\u00e1ze do n\u011bkter\u00e9ho z\u00a0internetov\u00fdch vyhled\u00e1va\u010d\u016f tento na\u0161el a um\u00edstil v\u00a0seznamu v\u00fdsledk\u016f na jedno z\u00a0p\u0159edn\u00edch m\u00edst.\u00a0Sou\u010d\u00e1st\u00ed samoz\u0159ejm\u011b je i psan\u00ed podp\u016frn\u00fdch \u010dl\u00e1nk\u016f, kter\u00e9 maj\u00ed p\u0159esv\u011bd\u010dit vyhled\u00e1va\u010d o tom, \u017ee dan\u00fd web je mnohem relevantn\u011bj\u0161\u00ed, ne\u017e tomu ve skute\u010dnosti je. V\u00fdsledkem je samoz\u0159ejm\u011b v\u00edce kliknut\u00ed a vy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnost.\u00a0Ob\u011b tyto metody samoz\u0159ejm\u011b nemus\u00ed vyu\u017e\u00edvat pouze firmy. I soukrom\u00e9 osoby mohou sv\u016fj web takto propagovat. Ot\u00e1zkou v\u0161ak je, zda se jim tato nikoliv levn\u00e1 investice vyplat\u00ed. Koneckonc\u016f, o pen\u00edze jde a\u017e na prvn\u00edm m\u00edst\u011b, a nejen v\u00a0podnik\u00e1n\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        4.2\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost sv\u00e9 webov\u00e9 str\u00e1nky","item":"https:\/\/www.theitem.cz\/jak-zvysit-navstevnost-sve-webove-stranky\/#breadcrumbitem"}]}]